January 2024 Innovation Report: Active Consumer Study Insights & Findings

We asked and they answered. Whether you're a gym owner, boutique studio manager, or personal trainer, this report is packed with valuable takeaways for you and your business:

Book features

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  Get insight from our 2024 active consumer study and find out what member trends to tap into for this year and beyond.

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  Learn what our portfolio data (across the 40 million members we support worldwide!) is indicating for the state of fitness.