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January 2024 Innovation Report: Active Consumer Study Insights & Findings

We asked and they answered. Whether you're a gym owner, boutique studio manager, or personal trainer, this report is packed with valuable takeaways for you and your business:

Get insight from our 2024 active consumer study and find out what member trends to tap into for this year and beyond.
Learn what our portfolio data (across the 40 million members we support worldwide!) is indicating for the state of fitness.

Latest E-books

Gym tech tablet

Member Acquisition

Increasing Membership Growth Through Self-Service: The Complete Cycle

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Member Experience

Checklist: The Essential Features Your Gym’s Mobile App Should Have

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Operations

Maximize Your Gym’s Revenue Collection: A Smarter Billing Checklist

Person Holding Blue Ballpoint Pen on White Notebook

Industry

January 2024 Innovation Report: Active Consumer Study Insights & Findings

Choosing the Right Gym Management Software

Operations

Choosing the Right Gym Management Software: 7 Essential Questions

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Member Acquisition

Unlocking Gen Z: 10 Surprising Insights

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Member Acquisition

Crack the Code: Member Experience for Gym Retention

Crack the Code: Operational Efficiency for Your Gym Business

Member Acquisition

Crack the Code: Operational Efficiency for Your Gym Business

Person Wearing Black Shorts and Blue Lace-up Low-top Sneaker Holding Black Barbell

Member Acquisition

Crack the Code: Drive Sales and Revenue at Your Gym