How Defined Fitness Successfully Scaled with ABC Ignite 

Since opening its doors in 1988, Defined Fitness has become a household name in New Mexico’s health and wellness scene. With eight full-service gyms and counting, they’ve built a thriving community grounded in one simple goal: helping people lead healthier, happier lives. Their success? It’s all about creating an inclusive, high-energy environment—and having the right tools to support growth at scale. 

Building a Fitness Community That Feels Like Home 

“We are committed to delivering high-quality clubs, expert guidance, and a welcoming atmosphere for members of all fitness levels.” 

Defined Fitness isn’t just a gym—it’s a place where people feel empowered to grow. Their team has nurtured a culture that prioritizes inclusivity, safety, and progress. From first-timers to long-time members, everyone’s encouraged to push past limits and work toward personal goals. This focus on people first—not just performance—has shaped a loyal, motivated member base and a thriving team culture. 

Streamlining Member Journeys with ABC Ignite 

“ABC Ignite has been a game changer when it comes to member management.” 

To keep delivering standout experiences at scale, Defined Fitness partnered with ABC Fitness—and the results speak for themselves. 

Using ABC Ignite, they’ve taken member management to the next level. Payments are automated. Billing is optimized. Admin headaches? Gone. The team can now spend more time where it matters—connecting with members. 

And with ABC’s Ignite Sales CRM, they’ve refined every touchpoint in the member journey. From first enquiry to sign-up, personalized communication keeps prospects engaged and conversions high. Their sales team? More productive, more focused, and better equipped to build relationships. 

Data That Drives Better Decisions 

“Automated reporting and real time data have made it easy to use facts to guide business decisions, recognize trends, and predict future behaviors.” 

One of the biggest wins? Optimized Data. Defined Fitness now has instant access to real-time insights about member behavior, business performance, and growth trends. With powerful, automated reporting, they can act fast and stay ahead of the curve. And their dedicated ABC support team? Always on hand to help interpret the data and optimize their business where it counts. 

Measurable Results That Matter 

“We have been more efficient and effective at recovering delinquent accounts before they go to collections.” 

Here’s what Defined Fitness has achieved with ABC Ignite: 

• Faster Recovery on Delinquent Accounts: They’re resolving payment issues before they escalate. 
• Improved Attrition Tracking: With better visibility into membership trends, they can spot and solve retention challenges early. 
• Smarter Personal Training Operations: Fitness managers now have the data they need to optimize scheduling and boost session value. 

Want help building your fitness business like Defined Fitness?  

Book a demo below to see how ABC Ignite can help you grow, retain, and engage your community.