Discover Fitness Industry Trends and Insights

As fitness consumers’ demands continue to evolve, we’ve created this operational dashboard to share analyses of the current state of the market and the fitness industry trends observed among our customers. We update this dashboard quarterly, so bookmark this page and come back often.

  • View the rate of new joins, check-ins, and membership across the United States since the onset of COVID-19.
  • Benchmark your business performance against national averages to determine areas of improvement.
  • Analyze the regional trends across the United States to view the rate of recovery by geography.
  • Explore the breakdown of member behavior by age and gender to determine key indicators.